Brand Strategy Archives - Desert Creative Group

Brand Guidelines: Why Your Business Needs a Personality

November 21, 2024January 27, 2025desertcreativegroup

In today's competitive marketplace, having a strong brand personality is essential for your business's success....

Why Hire a Marketing Agency?

December 12, 2023December 12, 2023desertcreativegroup

Why Hire a Marketing Agency? Marketing is an investment that can help a business grow and flourish by attracting new customers and retaining current ones, overall increasing profits. With marketing being more important now than ever before, sometimes it can feel difficult and overwhelming. A marketing agency can help you and your business with...

What Is The Difference Between Micro Influencers And Other Influencers On Social Media?

August 21, 2023August 1, 2023desertcreativegroup

Many marketers focus the conversation on Mega vs. Micro influencers, but the truth is it’s much more complicated. In actuality there is a spectrum of influencers that will vary in content, reach and relevance that business owners should scrutinize before spending money on this type of advertising. ...

Should I Promote My Business On TikTok?

August 14, 2023August 1, 2023desertcreativegroup

There are many platforms to choose from when it comes to marketing your business, but unless you have unlimited funds, it pays to focus your money on those with the highest probability for return. TikTok has an impressive 1 billion active users every month....

Let’s Talk About Diversity And Inclusion

August 10, 2023August 3, 2023desertcreativegroup

Many businesses of all sizes have started having conversations around the ideas of Diversity and Inclusion over the last several years. The trend toward creating a more diverse and representative culture inside of companies is a positive change for both company culture and a company’s bottom line....

Should I Consider Influencer Marketing For My Product?

August 7, 2023August 1, 2023desertcreativegroup

Influencer marketing can improve the credibility of your brand and result in a significant increase in demand for your product or service. It can also be a great way to connect with a specific audience. However, influencer marketing can also actually be a bit complex. Here are a few tips to make sure your...

Is It Time To Expand Your Small Business?

August 3, 2023August 3, 2023desertcreativegroup

As a business owner, it’s difficult to time expansions perfectly in order to seize opportunities while wisely investing your hard-earned capital. From hiring new employees to establishing secondary locations and new product lines, it’s a risky game of not only trial and error but also a detailed process of assessing the relevant market and...

Declutter Your Business with These Five Simple Tips

April 1, 2022April 1, 2022desertcreativegroup

It’s that time of year where the sun is shining, and we’re all feeling energized and ready to tackle some projects! As you declutter your home and prepare for the summer ahead, it’s important to take some time to streamline, simplify and declutter your business. Since quarter 1 has came to an end, you have...

Branding: Why is it so Important For Your Business?

March 29, 2022March 30, 2022desertcreativegroup

Branding is an effective way to create a unique identity that attracts your audience, introduces your business, builds a culture, and creates an experience!...

Getting The Most Out of Your Social Media

August 8, 2019May 21, 2021desertcreativegroup

Social media can be a real beast to take on, but in today's world is completely necessary. Whichever platform(s) your business is on - here are 3 things to keep in mind to get the most out of your social media marketing....