Activation Services

Brand Strategy & Recognition

Your brand encompasses more than just your name and logo, it includes the complete perception surrounding every interaction from your business. Repeatably presenting yourself in genuine ways builds an image of a company people can trust.

Data Insights & Reporting

Making big changes to your organization without having the data to guide your decisions can often set you several steps behind. We can help implement ways to track effectiveness of marketing channels and utilize location-based market intelligence reports to for more informed decision making.

Campaign Development

Targeted campaigns are effective at growing a focused segment of business. No time, or need a helping hand developing a targeted campaign? We'll help you research the market, segment your audience, decide which marketing tools to deploy, and what types of content and creative elements you'll need to make your campaign a success.

Customer Service & Experience

How your customers interact with your business at any touch point is part of your branding and can make or break customer loyalty. We can help you develop a unique customer experience for your brand, easily implementable through your teams, that will leave your customers feeling great about your organization.

Product Launches

Don't let your product launch be a flop. Take the time to plan and coordinate a campaign for launch to build anticipation, alert people of your product, and educate them on it. We can help make sure all of your ducks are in a row to build and grow momentum to set your sales goals.

Content Creation

Once you grab your audience's attention, keep them coming back by providing relevant content on a regular basis. Be the trusted source they turn to for information. Good content is the key for engagement and converting loyal followers into dependable customers.

Social Media

Building a loyal following on social media takes time, repeat interaction, and interesting content. It's not just about the number of followers you have, but the quality of them. Engagement from your followers will be what spreads your posts far and wide. We can help you develop a plan to give them great content they love while still being true to your brand.

Event Marketing

Events are a great way of showcasing a new product or service, and getting people familiar and having a good time with your brand. We're able to help in any capacity from helping plan the human engagement portion, providing the design elements, and all the way through helping promote the event.

Reputation Management & Public Relations

When it comes to how people perceive your brand, enlist help from experts! We can help you navigate the tumultuous public opinion landscape before something happens or after negative press gets out to help repair relationships.

Paid Advertising

Pay per click, google, youtube, connected TV, billboards, radio, cable television, social media, editorial, and more. There are so many channels to pay for advertising through to help spread your message, deciding which will have the most significant impact can be overwhelming. With data, we can help you determine which channels are appropriate and utilize our network of paid ad partners to help configure and manage your campaigns.

SEO

Maximize your organic search traffic! SEO comprises many different things including: Website optimization on the backend, copywriting, blog posts, Google My Business listing configurations, Google search console setup, long-tail and short-tail keywords, internet directories, backlinks and more!

Customer Journey Development

Your customer journey (often referred as a sales funnel) is a path of stages that a customer takes through their interactions with you. We like to break these stages down into awareness, nurture, consideration, decision, and re-engagement. Each stage relies on different content that resognates with your customer's needs. We can help develop your customer journey into a strategic marketing plan that helps you plan your content.

Branding & Identity

Your business is so much more than a logo and we can help develop a strong brand and visual identity for your organization.

Print & Digital Design

Deciding which medium for your delivery is hard, and can be a large portion of your budget. From web ads to booth displays, we can help you decide which avenue is appropriate. We're pros at delivering captivating designs that leave a lasting impression on your audience.

Advertising Campaigns

Striking advertisements can make or break a campaign's performance. Stand out from the crowd and leave a lasting impression with beautifully designed digital and print advertisements.

Photography & Video

We offer photography and video services for your event, venue, area, interviews, action, or whatever else you can imagine. We will cater to the style that fits your brand and campaign so there are no worries about things fitting with exactly what you want.

Immersive Experiences

Virtual (VR) and augmented (AR) reality aren't just for tech companies with huge budgets. There are ways for to incorporate immersive experiences in exciting ways to truly sell an experience and wow your customers.

Motion Graphics/Animation

Motion can add a lot of pizzaz to your company's content. We offer services like animating internet ads, lower thirds and other video elements, transitional interactive elements, commercials, etc.

User Interface & Experience Design (UI/UX)

Making software, apps, menus, websites, etc both functional AND beautiful comes second nature to us. If it's just a pretty façade, but the experience leaves much to be desired, then it still fails. We have knowledge of modern platforms for all of you user experience and interface needs.

Projections

Whether it's in a room or covering a large building, we can plan and create your projection sequence to captivate your audience and add to the overall experience.

Web Design

In this day and age, websites have become a necessity, not just a luxury reserved for bigger businesses. With so many web tools out there, it's now easy and affordable to create and manage your own website. Need help getting one setup, modernizing your current one, or planning out a secure e-commerce store? We can help with that.

Whether you already have a social media presence or are looking to develop a strategy to improve engagement, I highly recommend reaching out to Desert Creative Group. I had the pleasure of working with them over the last 12 plus months and they are a delight to work with.

Jordan Vermillion

Director of Marketing & Business Development, LTI

DCG has helped us in many ways from Marketing to Business mentorship and Development. If you are wanting to take your business to the next level and get noticed I highly recommend Desert Creative Group!

David Acosta

CEO, CSTi

Working with DCG has so far been great! A super fast turnaround on building my website and getting the e-commerce up and running smooth! I would highly recommend their team to anyone wanting to not only keep their money local, but get great results fast. They understand reporting and the true logistics of e-commerce platforms and offer an enormous range of products to help customers grow.

Travis Dixon

Owner, Meat and Potato Company

While working for Laser Technology, Inc., I reached out to Janeale Dean at Desert Creative Group to help manage a social media campaign surrounding one of the largest conferences of the year. The scope of the project was huge and deadline was extremely tight! She completely knocked it out of the park for us and I have hired her for several other projects since. Janeale brings so much to the table with her wealth of knowledge of the GIS/Mapping industry, her in-depth expertise with all the social media portals (both paid and organic) as well as her high-level of creativity to generate valuable content (both copy and imagery). I highly recommend Desert Creative Group and have every intention of working with Janeale again in the near future!

Paul Adkins

Global Marketing Communications Manager, Laser Technology, Inc.

In a world inundated by creative marketing firms, it becomes a task in itself to find the truly talented and timely professionals in the vast sea of so-called "graphic designers" and "marketing consultants" -- Janeale and her team with Desert Creative Group made this an expedient, simple task. Between an impressive resume and the personable, yet professional engagement with my company, there was no competition or choice to be made outside of Desert Creative Group. The Harmony Hens complete branding project was a perfect combination of commitment to timely goals, communication of all parties involved, and collaboration of all things creative. It was an actual joy, akin to that of painting a canvas or composing a song, seeing the whole of my brand materialize out of simple ideas. Whatever the scope of your creative or marketing project be, Desert Creative Group has the excellence in experience and professionalism in progress to make your vision a tangible, effective visual.

Spencer Mallett

Owner, Harmony Hens

I am very impressed with Desert Creative Group's professionalism, creativity and timeliness on all work they have done for me. I feel comfortable putting my professional image in their capable hands.

Julia Oxarango-Ingram

Crossroads Consulting & Lincoln County Commissioner Campaign

Desert Creative Group has been great to work with over the past year or so! Always a good sounding board for new ideas or issues I am having within my business. They allow me to focus on more of what I am good at while taking care of the things I struggle with.

Justin Thomas

Owner, Better Man Beard

I have worked with Desert Creative Group for most of the past two years - on a contract basis. They helped design marketing materials for Jerome 20/20, Inc. of various types. These materials are used for presentations in direct marketing with prospective clients and at conferences directed toward lead generation.

They are very pleasant to work with and very committed to being on time both in meetings and project deliverables. They pay attention to being exact and works diligently to satisfy their customers. I would recommend Desert Creative Group for your marketing material and website creative work.

Larry Hall

Executive Director, Jerome 20/20, Inc.

My name is David S LaMure I own my own art business as an artist. Janeale as been very professional in setting up my business in many different directions during the past year.

Janeale has the uncanny ability to hone in on what is important to my business. Honest, vigilant and timely she honors my direction and is competent to fulfill that dream. She has fresh ideas to layout a roadmap for my success, with great communication and listening skills. Trust and integrity are priority for my working relationships, Janeale is this.

I have found, Janeale’s energy and knowledgeable skills are competent with any technology, social media, marketing or business strategy.

Dave LaMure Jr

David LaMure Jr Fine Art

We at Bull Moose Bicycles are lucky to have Janeale Dean assisting us with the marketing of our business. She has helped us in understanding how social media can greatly enhance the number of people visiting the shop as well as the importance of creating a certain look to keep folks interested in the work we are doing. Janeale has an incredible handle on ways of marketing in the Magic Valley and understands how people get and perceive information in Southern Idaho. I recommend Janeale to any business looking to improve their marketing strategy.

Nate Rioux

Co-owner, Bull Moose Bicycles

We offer an array of implementation services that can see your business, go-to-market, and marketing strategies fully activated.

Marketing Services