Remember that time you were shopping online and closed the tab before checking out, only to see an ad for that same company on your Facebook later that day? That’s the power of retargeting ads! ...
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Ask an Expert: How Do I Decide Which E-Commerce Platform is Right For Me?
The three main e-commerce platforms out there are Shopify, WooCommerce (operated off of Wordpress's platform), and Squarespace's E-commerce function. You may be asking though, "How do I decide which e-commerce platform is right for my business?" All three have different pros and cons and knowing these, can help you choose the right platform for...
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Ask an Expert: How Much Should I Be Spending on Social Media Ads?
Tip Tuesday Ask an Expert: "How Much Should I Be Spending on Social Media Ads? Without relying on an "it depends" answer, determining how much you should be spending on social media ads really does depend on a multitude of variables, this is the general approach we utilize to start to creating ad budgets....
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Ask an Expert: How Do I Write a Good Subject Line for My Email Campaigns?
Writing a good email subject can be as easy as following a formula and as frustrating as a long process of trial and error. Today, we’ll give you 3 tips to write the best email subject line for your campaigns the first time around!...
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Ask an Expert: Does My Website Need to be Mobile Optimized?
Yes, your website needs to be mobile optimized! Most consumers utilize their phone when browsing the web and shopping. Learn more....
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Ask an Expert: What is A/B Testing?
Subtle differences in an ad can make a big difference when it comes to conversion rates. This is where A/B Testing comes in!...
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Ask an Expert: Do I Need a Blog on My Website?
This is such a great question! You may have heard that blogging is dead in the age of Tick Tock, Youtube, and Instagram experts. We’re here to tell you that this simply isn’t the case! Blogging is still a powerful way to gain traffic to your website, build trust with your audience, and ultimately...
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How Do I Track Conversions and Traffic From Paid Ads on My Website?
This is a great question! Is a campaign really successful if you don't have the data to prove what was successful about it? Tracking campaign success across digital platforms largely is tracking people's movements throughout every piece of your campaign by tracking conversions and traffic. For example, if you have a landing page that is promoting...
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How Do I Increase the Number of Incoming Leads From My Website?
For service-based businesses quality, inbound lead generation from your website can be a huge source for new business. If you have decent traffic coming to your website, but not the amount of leads you're hoping for here are some things to check:...
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How can Paid Advertising Help Improve Your Organic Digital Marketing?
Paid and organic digital marketing strategies are handled separately and one is prioritized over the other. Using both in tandem though, you can maximize results....
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