The Importance of Planning Your Social Media Content Social media is one of the easiest ways for a business to market themselves, it is a great way to reach out to your customers, gain insights, and grow your brand. Just like with any other marketing tool, it should be strategically used. Planning out your...
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Many marketers focus the conversation on Mega vs. Micro influencers, but the truth is it’s much more complicated. In actuality there is a spectrum of influencers that will vary in content, reach and relevance that business owners should scrutinize before spending money on this type of advertising. ...
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Many businesses of all sizes have started having conversations around the ideas of Diversity and Inclusion over the last several years. The trend toward creating a more diverse and representative culture inside of companies is a positive change for both company culture and a company’s bottom line....
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Is blogging right for your business? In short, blogging is one of the best ways to increase your Search Engine Optimization (SEO) and boost sales for your business organically....
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Unless you've intentionally researched and understood the policies around sharing images and videos on your social media and website, you've probably broken some copyright laws. It may sound dramatic, but the truth is that, as a business owner, you have a responsibility to make sure that your media is fairly sourced. If you're unsure where...
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Content marketing drives customer acquisition and retention by sharing high-quality, relevant, and personalized content to a specified audience. What does your content strategy look like?...
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