Want to Use AI to Design Your Logo? Here’s What You Need to Know AI logo generators, brand kits, and chatbot-driven copywriting tools are everywhere right now. With just a few prompts, you can get a polished logo and tagline in minutes. But here’s what most businesses don’t realize: Your logo is not your...
Continue reading
What’s The Difference Between a Landing Page And Your Regular Website? A landing page and a website are pretty much one in the same. However, they are used differently. A website usually consists of multiple pages that gives organization to your information and provides decently detailed facts about what you do, who you serve,...
Continue reading
How can I improve the performance of my campaigns? For this question, we’re assuming that you’re talking about your overall marketing campaigns, instead of a specific platform’s ad campaign (like Google or Facebook). Though, the advice really would be mostly the same, minus some bid strategy and targeting advice. The success of a marketing...
Continue reading
Many marketers focus the conversation on Mega vs. Micro influencers, but the truth is it’s much more complicated. In actuality there is a spectrum of influencers that will vary in content, reach and relevance that business owners should scrutinize before spending money on this type of advertising. ...
Continue reading
There are many platforms to choose from when it comes to marketing your business, but unless you have unlimited funds, it pays to focus your money on those with the highest probability for return. TikTok has an impressive 1 billion active users every month....
Continue reading
Many businesses of all sizes have started having conversations around the ideas of Diversity and Inclusion over the last several years. The trend toward creating a more diverse and representative culture inside of companies is a positive change for both company culture and a company’s bottom line....
Continue reading
Influencer marketing can improve the credibility of your brand and result in a significant increase in demand for your product or service. It can also be a great way to connect with a specific audience. However, influencer marketing can also actually be a bit complex. Here are a few tips to make sure your...
Continue reading
In a time when many feel overwhelmed with information creating more content may seem counterintuitive. Why add to the madness? ...
Continue reading
Chatbots are becoming more and more prevalent, but for those of us not yet familiar, what is a chat bot, and could one help my business?...
Continue reading
Display ads and pay-per-click ads are often talked about like they're the same thing, but to the core, they serve different purposes. So what is the difference and which is the right choice for your advertising strategy?...
Continue reading