Is content marketing the answer?

In a time when many feel overwhelmed with information (read: too many annoying Instagram ads) creating more content may seem counterintuitive. Why add to the madness? Part of the answer to this question lies in the data. With over 5.6 billion searches per day, there is a reason “Google” is now a verb. The average person “Googles” between three and four times a day. Therefore, the right content marketing could position your business with the answers your current and future customers seek, but it’s not just about SEO.

As social media continues to evolve, Gen Z’ers will not be the only ones searching Tik Tok, Instagram, Pinterest or Facebook for answers. Successful content marketing will capitalize on the best platform to share relevant information with your ideal audience. Whether it is in the form of graphics, videos, articles or virtual reality, the key is value. An effective content marketing strategy can establish you as the resource for information related to your product or service. However, the objective is not just to create more posts, reels, or blog entries, but to provide customers with the information they need, at the time they ask, on the platform they prefer, and in a form that resonates.

When your business is actively answering questions and solving problems, then customers may actually visit your Link in Bio! If you’re curious about what type of content marketing might be a good fit for your business, contact us. We will work with you to create a customized strategy designed to achieve your specific goals.

Don’t Miss Out on Tip Tuesday!

For more marketing and business-related tips, sign up for our weekly #tiptuesday email newsletter here: