Is Influencer marketing the same as UGC (User Generated Content)? Although influencers and UGC creators can sometimes overlap, they’re generally considered two distinct categories in social media marketing—and understanding the difference can help you make smarter decisions for your brand. Influencers are individuals who’ve built a dedicated, engaged following—people who actively look to them...
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The Importance of Planning Your Social Media Content Social media is one of the easiest ways for a business to market themselves, it is a great way to reach out to your customers, gain insights, and grow your brand. Just like with any other marketing tool, it should be strategically used. Planning out your...
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Many marketers focus the conversation on Mega vs. Micro influencers, but the truth is it’s much more complicated. In actuality there is a spectrum of influencers that will vary in content, reach and relevance that business owners should scrutinize before spending money on this type of advertising. ...
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There are many platforms to choose from when it comes to marketing your business, but unless you have unlimited funds, it pays to focus your money on those with the highest probability for return. TikTok has an impressive 1 billion active users every month....
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Influencer marketing can improve the credibility of your brand and result in a significant increase in demand for your product or service. It can also be a great way to connect with a specific audience. However, influencer marketing can also actually be a bit complex. Here are a few tips to make sure your...
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Tip Tuesday Ask an Expert: "How Much Should I Be Spending on Social Media Ads? Without relying on an "it depends" answer, determining how much you should be spending on social media ads really does depend on a multitude of variables, this is the general approach we utilize to start to creating ad budgets....
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Unless you've intentionally researched and understood the policies around sharing images and videos on your social media and website, you've probably broken some copyright laws. It may sound dramatic, but the truth is that, as a business owner, you have a responsibility to make sure that your media is fairly sourced. If you're unsure where...
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Whether you are trying to generate more leads, network with peers, or generate investor interest, following these LinkedIn best practices will help you to reach your goals....
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Content marketing drives customer acquisition and retention by sharing high-quality, relevant, and personalized content to a specified audience. What does your content strategy look like?...
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Social media can be a real beast to take on, but in today's world is completely necessary. Whichever platform(s) your business is on - here are 3 things to keep in mind to get the most out of your social media marketing....
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