Digital Marketing Archives - Desert Creative Group

Brand Guidelines: Why Your Business Needs a Personality

November 21, 2024January 27, 2025desertcreativegroup

In today's competitive marketplace, having a strong brand personality is essential for your business's success....

Does Your Small Business Really NEED a CRM?

July 10, 2024July 10, 2024desertcreativegroup

Curious about CRMs for your small business? Dive into our guide to uncover the truth, explore benefits, and discover Desert Creative Group's tailored CRM solution, Pexo Core....

The Importance of Planning Your Social Media Content

March 26, 2024March 16, 2024desertcreativegroup

The Importance of Planning Your Social Media Content Social media is one of the easiest ways for a business to market themselves, it is a great way to reach out to your customers, gain insights, and grow your brand. Just like with any other marketing tool, it should be strategically used. Planning out your...

What’s The Difference Between a Landing Page And Your Regular Website?

January 30, 2024January 23, 2024desertcreativegroup

What’s The Difference Between a Landing Page And Your Regular Website? A landing page and a website are pretty much one in the same. However, they are used differently. A website usually consists of multiple pages that gives organization to your information and provides decently detailed facts about what you do, who you serve,...

What Is The Difference Between Micro Influencers And Other Influencers On Social Media?

August 21, 2023August 1, 2023desertcreativegroup

Many marketers focus the conversation on Mega vs. Micro influencers, but the truth is it’s much more complicated. In actuality there is a spectrum of influencers that will vary in content, reach and relevance that business owners should scrutinize before spending money on this type of advertising. ...

Tip Tuesday Ask An Expert "What is the difference between display ads and pay-per-click ads?" by Desert Creative Group

Ask an Expert: What’s the Difference Between Display Ads and Pay-Per-Click Ads?

May 31, 2022May 31, 2022desertcreativegroup

Display ads and pay-per-click ads are often talked about like they're the same thing, but to the core, they serve different purposes. So what is the difference and which is the right choice for your advertising strategy?...

Ask an Expert: How can Online Advertising Help Improve Your Organic Digital Marketing Results?

How can Paid Advertising Help Improve Your Organic Digital Marketing?

September 7, 2021September 8, 2021desertcreativegroup

Paid and organic digital marketing strategies are handled separately and one is prioritized over the other. Using both in tandem though, you can maximize results....

Marketing For Small Business: What Is a Customer Journey?

March 25, 2021May 22, 2021desertcreativegroup

How the Next Google Algorithm May Affect Your Customer Journey: The first step in creating a Strategic Marketing Plan is to understand your customer journey. The customer journey drives the Strategic Marketing Plan by educating your audiences on who you are, targeting new sales leads, fostering current relationships, as well as driving conversion and...