Marketing Archives - Desert Creative Group

Before You Let AI Design Your Logo…

June 10, 2025June 10, 2025desertcreativegroup

Want to Use AI to Design Your Logo? Here’s What You Need to Know AI logo generators, brand kits, and chatbot-driven copywriting tools are everywhere right now. With just a few prompts, you can get a polished logo and tagline in minutes. But here’s what most businesses don’t realize: Your logo is not your...

Blog Post Types: Listicles (List-Based Posts)

May 5, 2025May 5, 2025desertcreativegroup

How to Write a Helpful “Listicle" Blog Post In today’s fast-paced world, readers want information that’s quick, digestible, and easy to skim—this is where listicles shine. Whether it’s “5 Productivity Hacks You Need to Try” or “10 Must-Read Books for Entrepreneurs,” list-based posts make complex topics more accessible. Listicles aren’t just easy to read—they...

Blog Post Types: How-To & Tutorials

March 10, 2025February 23, 2025desertcreativegroup

How-to blog posts are a staple for any content creator aiming to educate, inform, and provide actionable value. These post types guide the readers through a process, offering step-by-step instructions to help them solve problems, learn new skills, or accomplish tasks. Whether you’re teaching readers how to start a blog, bake the perfect cake,...

Tip Tuesday: I’ve got a website for my business and want to improve SEO to get more traffic, where do I start?

March 4, 2025February 23, 2025desertcreativegroup

When we meet with new clients, one of the first topics that typically comes up is SEO. Search Engine Optimization is still a very hot marketing topic, but it’s not necessarily where a digital marketing strategy should begin. While SEO is certainly important to consider and address, it is vital to first assess if...

Brand Guidelines: Why Your Business Needs a Personality

November 21, 2024January 27, 2025desertcreativegroup

In today's competitive marketplace, having a strong brand personality is essential for your business's success....

Does Your Small Business Really NEED a CRM?

July 10, 2024July 10, 2024desertcreativegroup

Curious about CRMs for your small business? Dive into our guide to uncover the truth, explore benefits, and discover Desert Creative Group's tailored CRM solution, Pexo Core....

The Importance of Planning Your Social Media Content

March 26, 2024March 16, 2024desertcreativegroup

The Importance of Planning Your Social Media Content Social media is one of the easiest ways for a business to market themselves, it is a great way to reach out to your customers, gain insights, and grow your brand. Just like with any other marketing tool, it should be strategically used. Planning out your...

What’s the Difference Between Marketing Campaigns and Advertising Campaigns?

March 5, 2024March 16, 2024desertcreativegroup

What’s the Difference Between Marketing Campaigns and Advertising Campaigns? Both marketing campaigns and advertising campaigns can be beneficial in helping you grow your brand, however, they are composed of different elements. Understanding the differences will help you know when to utilize the right one to maximize your desired results. Let’s look at the characteristics...

For B2B Marketing, What Are The Top Ways to Market Yourself & Your Products/Services?

February 13, 2024January 31, 2024desertcreativegroup

For B2B Marketing, What Are The Top Ways to Market Yourself & Your Products/Services? Business to Business marketing involves talking to your prospective customer a little differently. Since they’re professionals looking to another professional to help increase revenue (always the ultimate goal at the end of the day) they’re needing you to 1st solve...