Many marketers focus the conversation on Mega vs. Micro influencers, but the truth is it’s much more complicated. In actuality there is a spectrum of influencers that will vary in content, reach and relevance that business owners should scrutinize before spending money on this type of advertising. ...
Continue reading
There are many platforms to choose from when it comes to marketing your business, but unless you have unlimited funds, it pays to focus your money on those with the highest probability for return. TikTok has an impressive 1 billion active users every month....
Continue reading
Many businesses of all sizes have started having conversations around the ideas of Diversity and Inclusion over the last several years. The trend toward creating a more diverse and representative culture inside of companies is a positive change for both company culture and a company’s bottom line....
Continue reading
Influencer marketing can improve the credibility of your brand and result in a significant increase in demand for your product or service. It can also be a great way to connect with a specific audience. However, influencer marketing can also actually be a bit complex. Here are a few tips to make sure your...
Continue reading
As a business owner, it’s difficult to time expansions perfectly in order to seize opportunities while wisely investing your hard-earned capital. From hiring new employees to establishing secondary locations and new product lines, it’s a risky game of not only trial and error but also a detailed process of assessing the relevant market and...
Continue reading
New Startup Incubator and Entrepreneur Training Center to Launch in Downtown Twin Falls Twin Falls, Idaho – Local Twin Falls business, Desert Creative Group, and the South Central Small Business Development Center (SBDC) Office have joined forces to develop resources further and create a community for entrepreneurs that are in the early stages of...
Continue reading
It’s inevitable… one day in the future, the beautiful logo, website, marketing materials and packaging you created when you started your business, the branding system you loved so much when you laid eyes on it all, will begin to feel stale and tired. What changed? As time passes, so do our preferences. Humans crave...
Continue reading
Unless you've intentionally researched and understood the policies around sharing images and videos on your social media and website, you've probably broken some copyright laws. It may sound dramatic, but the truth is that, as a business owner, you have a responsibility to make sure that your media is fairly sourced. If you're unsure where...
Continue reading
Branding is an effective way to create a unique identity that attracts your audience, introduces your business, builds a culture, and creates an experience!...
Continue reading
Yes, your website needs to be mobile optimized! Most consumers utilize their phone when browsing the web and shopping. Learn more....
Continue reading