The answer is very simple: video. While great photos and catchy captions and CTA’s are still important and effective, a sure-fire way to drive engagement is by posting video content. This is true across ALL social media platforms. People connect quickly with video content, as the combination of visual and audio elements becomes an...
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Desert Creative Group (DCG) is pleased to announce Plumb Positioning Equipment, LLC, headquartered in Shelby, North Carolina, as the newest authorized reseller of Tersus GNSS solutions. Plumb Positioning will represent the Tersus portfolio across North Carolina, South Carolina, northern Georgia, and eastern Tennessee, bringing advanced geospatial technology to surveyors, engineers, and field professionals throughout...
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The Quiet Levers That Drive Sustainable Growth Why consistency, clarity, and alignment create momentum over time Introduction Most growth conversations focus on large initiatives. New markets, product launches, big campaigns, investment in tools, or major strategic shifts. Those efforts can be important, but they are rarely what makes an organization truly sustainable over time....
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Growth Without Chaos How connecting brand, process, and client experience supports sustainable growth Introduction Growth is often talked about as acceleration. More customers, more activity, more output, and more opportunity. But for many organizations, growth does not feel like acceleration. It feels like increased pressure. Workloads expand, complexity rises, and small misalignments begin to...
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Clarity Before More Activity Why brand alignment outperforms “doing more marketing” Most organizations do not slow down because they are not doing enough. They slow down because the story is unclear, or because the outside of the business no longer reflects the work happening inside. When performance plateaus, the first instinct is often to...
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Oscar Trek: Precision Where You Need It, Flexibility How You Want It In the world of precision mapping and surveying, high-end GNSS equipment traditionally comes with an equally high-end price tag. But the Tersus Oscar Trek is shifting the industry standard by delivering professional-grade accuracy, flexibility, and advanced innovation. This all-in-one GNSS and visual-positioning...
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Desert Creative Group is excited to offer two exclusive year-end incentives for customers purchasing Tersus GNSS receivers. These offers are designed to help you upgrade your gear, save money, and take full advantage of Section 179 tax benefits before December 31, 2025. To make these upgrades even more accessible, financing options are available to qualified customers. Option 1:...
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Preservation Idaho has been dedicated to protecting Idaho’s architectural and cultural heritage for over 50 years. Now, thanks to a partnership with Desert Creative Group and the innovative use of Esri GIS technology, that mission is expanding in a forward-looking direction. Together, the two organizations have used these tools to reimagine how Preservation Idaho...
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Desert Creative Group Welcomes United Surveying Supplies as New Tersus GNSS Authorized Reseller in Austin, Texas Desert Creative Group (DCG) proudly announces United Surveying Supplies (USS), headquartered in Round Rock, Texas, as a new authorized Tersus GNSS reseller. USS covers the Austin, Texas metropolitan region with Tersus’s innovative geospatial portfolio. Since 2018, United Surveying...
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Texting Customers in Texas: What SB 140 Changed and How to Comply Effective September 1, 2025, Texas updated its telemarketing law. A “telephone solicitation” now includes text and image messages sent to sell goods or services. See the enrolled bill (SB 140) and the updated statute at Business & Commerce Code Chapter 302. Quick guide Who this...
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