The Importance of Planning Your Social Media Content Social media is one of the easiest ways for a business to market themselves, it is a great way to reach out to your customers, gain insights, and grow your brand. Just like with any other marketing tool, it should be strategically used. Planning out your...
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What’s the Difference Between Marketing Campaigns and Advertising Campaigns? Both marketing campaigns and advertising campaigns can be beneficial in helping you grow your brand, however, they are composed of different elements. Understanding the differences will help you know when to utilize the right one to maximize your desired results. Let’s look at the characteristics...
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For B2B Marketing, What Are The Top Ways to Market Yourself & Your Products/Services? Business to Business marketing involves talking to your prospective customer a little differently. Since they’re professionals looking to another professional to help increase revenue (always the ultimate goal at the end of the day) they’re needing you to 1st solve...
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Utilizing Videos in Your Marketing When asked how consumers would most like to learn about a product or service, two-thirds of buyers (66%) said they’d prefer to watch a short video. This compares to 18% who’d rather read a text-based article, website, or post, 4% who’d like to view an info-graphic, 3% who’d rather download an eBook or...
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What’s The Difference Between a Landing Page And Your Regular Website? A landing page and a website are pretty much one in the same. However, they are used differently. A website usually consists of multiple pages that gives organization to your information and provides decently detailed facts about what you do, who you serve,...
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The Importance of Aligning Sales and Marketing Teams In any business, the sales and marketing teams are the driving force behind growth and success. However, all too often, these teams operate in silos, with little communication or collaboration between them. This can result in missed opportunities, lost revenue, and a general lack of...
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How can I improve the performance of my campaigns? For this question, we’re assuming that you’re talking about your overall marketing campaigns, instead of a specific platform’s ad campaign (like Google or Facebook). Though, the advice really would be mostly the same, minus some bid strategy and targeting advice. The success of a marketing...
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Desert Creative Group is Excited to Announce Jeff Dawson Joining Leadership Team as a Senior Vice President and Principal Consultant Jeff Dawson is a business and brand champion who brings more than 25 years of marketing and general management experience. He has worked with companies ranging from global consumer packaged goods to higher education...
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Why Hire a Marketing Agency? Marketing is an investment that can help a business grow and flourish by attracting new customers and retaining current ones, overall increasing profits. With marketing being more important now than ever before, sometimes it can feel difficult and overwhelming. A marketing agency can help you and your business with...
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Desert Creative Group announces that it has joined the Esri Partner Network as a Bronze partner. Businesses have always utilized data to make informed decisions, but adding a location element can help give the data more tangible context. Hidden patterns, trends, and relationships emerge when you visualize and analyze data on a map. This...
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